About Me

Hi, I’m Roxy. I adore the beach, a cosy evening of reading, slow living and WRITING.

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I have been writing one way or another throughout my career. It started in London. Following a degree in Environmental Science, I began pulling together client newsletters for a small sustainability-focussed marketing agency in 2012. Fast forward four years and I had relocated to the glistening city of Dubai, drafting internal comms and presentations for the MD of a multinational.

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In 2018, I joined ITP Media, one of the largest media agencies in the Middle East, as an editorial assistant, assisting on a three-month web project for their client Spinneys, a premium supermarket (the Waitrose of Dubai, if you will). My focus was creating web articles (100,000 unique views) that shone a spotlight on their long-standing suppliers, with a focus on provenance and sustainability. I was also involved in writing timely food stories for their printed publication, The Spinneys Guide (monthly print run of 10,000).

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Following the end of the project, I gained the role of features writer with Motivate Publishing, another of the region’s media giants. I worked exclusively on the Emirates client account (no exciting travel involved sadly!), creating business, human interest and travel stories for the airline's fortnightly employee newspaper (print run of 17,000, digital distribution of 80,000). It was a truly exhilarating role, communicating with dozens of stakeholders and working to tighter than tight deadlines.

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After repatriating back to the UK in 2019 and following maternity leave, I decided to set up my own copywriting business in 2020. I have had the great pleasure of writing for some fantastic clients with businesses both large and small, local and international ever since I launched.

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When I’m not creating dazzling copy for my clients, I’m running MindfulKid; an online magazine that I set up during my second period of maternity leave, which showcases sustainable childrenswear.

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Check out my portfolio to see what I’ve done, services to learn how I can help your business thrive and testimonials to get a sense of just how happy my clients are.

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Ok, enough about me; let’s have a chat so I can get to know you and your business. I’ll get the coffees in.